ABOUT US

The winemakers we feature are the backbone of the wine industry,
making and selling the wine you already love.

At wineries across America, people you will never meet are making the wines you love to drink. At each of these wineries there is someone who spends a hard-earned paycheck designing their own smaller wine brand.

These are the undiscovered superstars of the wine industry, with boots on the ground at some of the most popular and prestigious brands in the country. 

Ownroot Collective is a group of people driven by passion, curiosity, and devotion to the annual challenge of creating something delicious, complex and alive from these tiny little berries. 

Hey, I'm Terra Jane!

I live and work in the wine industry of Napa Valley. 

If you have visited Napa, I may have walked you through a vineyard. We may have sat at a picnic table and shared a glass. You may have seen me taking temps on a barrel stack. You may have gotten an email from me once you returned home. 

My bocce team plays in St. Helena on Thursdays (pre-COVID), and my favorite club is the Napa Tubin’ Society, currently on hiatus. 

Why should you trust me to find some of the most compelling wines being made by some of the most committed people in the industry? 

Because these are my people. I already know them, and I cannot wait to share them with you.

Testimonials

"I am continually amazed by Terra Jane's intimate knowledge and vast network of connections in the Napa Valley industry. It's truly "two degrees of TJ" at MOST. Her passion and enthusiasm for wine is only matched by her genuine love of and interest in people. Knowing her is like having your finger on the pulse of the wine world - she can tell you who and what is most exciting at any given moment, and can connect you directly."
Aaron BensonCertified Sommelier & Certified Cicerone - Dallas, TX
Aaron Benson
"TJ has been my wine guide since we were in college and drank wine from jugs. Now when I go to a restaurant, I like to text her the wine list so she can tell me what to order. She always gets me on to something delicious and interesting, without picking the most expensive bottle on the list. I also like when she visits NY because we have so much fun."
Pahaku EwingPhotographer - NYC
Pahaku Ewing
"Terra Jane has the unique ability to see all sides of the wine industry. Whether she is talking to a Vineyard Manager, a Winemaker, or a Distributor she holds her own and can add insight and knowledge that only someone who lives and breathes this world can. I trust her palate completely, and believe in her vision to make the wine community a more accessible and supportive place."
Tracy McardleGM Jessup Cellars & Owner Greystack Wine - Napa, CA
Tracy Mcardle
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We're on a break!

Don’t worry. We are coming back better than ever in 2024!

While Ownroot Collective  will continue to focus on winemaker side-projects, we will now offer 4 shipments per year, shipped automatically.

You can still shop for wine any time, and we will still offer lots of content, connection, and virtual tastings with winemakers. 

We hope you will join us for our newest adventure! 

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